We hear a lot about Escort Brand these days in the industry but nobody really answers the questions:
- What is an Escort Brand?
- Why do I need an Escort Brand?
- What the hell is an Escort Niche?
‘I already have Twitter and a SB ad isn’t that all I need? Why do I need more?’
These days, it takes a lot more than 1 ad and twitter to be a successful Escort
In most parts of the world, the escort markets are saturated and I hear from many ladies who are barely making ends meet. I also know a few ladies at the other end of the spectrum who are absolutely killing it!
To be successful in the current market I recommend at least:
- 2 social media accounts
- A professional website
- A many ads as you can afford
- A well styled Photo shoot that is on brand
- Spend a few hours each week on digital marketing learning, if it’s not something you wish to learn or find it hard to do, pay a professional
If you do not have the skills to do these things I would suggest paying a professional business with proven skills such as Atlantic. With 20 years of escort brand and mentoring, I know a few things about how to be a success.
If you don’t want to pay for services then read all the blogs I write & follow the links that are in the blogs & read those too 🙂
Why are some escorts doing so well yet others can barely afford rent?
I have written quite a lot of blogs this year on Escort Directories; I wrote one blog ‘what an Escort advertising site does‘ (which included a little on SEO & Escort brand) but this one I thought I would delve a bit more into the importance of having an escort brand that is your Escort Niche and follow it up with a blog on how Escort clients actually find us online
What is your Escort niche?
I remember when I started in the escort industry in London almost 2 decades ago. Everyone was ‘high class’, most escorts were £300 for the 1st hour and there were maybe 5-10 online agencies. Some of these agencies are still around today; Hamiltons, The Gallery, Carmens Secrets, Aprov
Most escort profiles had words like ‘classy’ ‘elegant’ ‘elite’ ‘loves the opera’ ‘a lover of fine art’, all the posh things that all went with a ‘high class’ escort style of Escort Brand marketing to appeal to gents who could afford £300+ an hour. Escort Agencies wanted clients in Knightsbridge, Chelsea and surrounding affluent areas of London so escort marketing targeted the Posh
I remember saying to an escort an interview; ‘I love your profile on The Gallery, your photos are gorgeous! I was looking today at TimeOut this morning and saw an ad for Swan Lake, maybe we could go see it?’
Her reply was ‘What’s Swan lake? I said ‘oh it says on your profile you like the ballet?’. She replied ‘I would never go to the ballet unless I was being paid to go, I hate that shit lol’
Rookie move on my part lol I didn’t know that Escort profiles were mostly nonsense
After getting to know this lady I learnt Grace was a Posh British former model who was very fond of kink. I would never have known from her profile which meant clients didn’t either. She hates ballet, she hates the opera but she is very happy in thigh high boots and wearing a strap-on. The phones went a bit crazy for Grace once I styled new photos and did her marketing
When I started Atlantic Companions in 2002, I chose Atlantic because it started with A, also as it was the ocean between the USA and UK. American clients are great and I was planning on adding USA once we were established in London
Rather than use a sexy name I went with something discreet. Atlantic Companions was our ‘official name’ but Atlantic is how we were mostly referred.
Atlantic is a brand name that could be anything not necessarily something saucy…
I used truthful information, which at the time was rather strange. Of course I left out things for discretion purposes but most it was truthful or close. I put ages as early 20’s, mid 20’s, late 20’s. Late 20’s meant anyone late twenties or over. In those days no escort was ever listed as over 25. If you were 50 you were still listed as 25. Nobody ever would dare use a number starting with 3 LOL
This honesty made Atlantic stand out. We used real & recent photos, with very little airbrushing (a bit of colour correction but not much else)
Since the beginning, Atlantic has been honest. This attracted clients but also ladies who wished to be represented this way. The majority of ladies who applied to work with Atlantic did so due to word of mouth, either a client or an escort friend. Many applied via our website after seeing our Escort brands online
I have always loved styling photo shoots and have styled over 500 photoshoots
Agency Atlantic always had photos that were different. When some sites have 100s of ladies online you need to stand out. I remember doing a set of photos where a girl was laughing & smiling – The feedback we got was ‘OMG a fun real person!’ Back then nobody smiled in their escort pics.
I did doubles photos which nobody had done at this time. I also tried things that weren’t standard sexy pics. I remember making a top out of Pink Bondage Tape. A 3 girl photo where one girl was wearing a collar and kneeling at the feet of the other 2 ladies who were both dressed like ladies that lunch lol Classy & Kinky
Agency Atlantic had primarily part time escorts who were clever, attractive and empowered. Escorts with degrees and corporate jobs working part time as escorts as a side hustle. Total Bossbabes!
Atlantic didn’t make sense in the market at the time which made our Escort Brand very strong. Our niche was part time escorts with careers who were smart, fun and friendly.
Standing out with photos and sticking to our Escort Niche increased our market share.
It made perfect sense to me but then I have always loved doing different things & in my own way. I have never been a sheep, I like to learn and also try things to see what works.
Some things I have tried have failed but failure is part of running a business. Not everything works!
When I started Atlantic the Escort industry was small. The internet was just starting up so I pushed the envelope with digital which was great fun for a web nerd like me 🙂
Agencies were mostly offline with ads in the newspapers. Technology and digital were pretty new especially for escorting. Not everyone had a computer and there was no such thing as a smart phone or even social media!
Things have changed so much. Now were are bombarded daily with so many images & content. Sometimes it’s a bit overwhelming trying to keep up
In 2002 being a web nerd meant I was able to create online things that nobody was doing yet
I looked at real world ideas like frequent flyer programs & coffee cards. I came up with a member programme idea. I created a separate gallery of hidden photos that were only available to members, as well as other things like services lists (they were never public back then just discussed over the phone). I also tried adding a chatroom (it was shit, the internet was too slow) and I had a photographer mate shoot video but we couldn’t get that to work either, technology simply wasn’t there yet!
For members, I started a frequent booking programme where gents would get 20% discount on their 10th booking. I also did public promotions like Wild Wednesday; where one lady would be available for 20% discount
All these things made Atlantic stand out!
We were different! I had a fab team of girls, who were lovely and wanted to be top of their game. I mentored and coached them, they listened & learned and went on to become great escorts
Very few escorts start on day 1 as an unforgettable escort. The best escorts are ladies who have learnt all the small things that make a meeting wonderful for a client. Simple touches like having wine and candles help make a meeting more memorable for a client
I have always believed it’s my job to make escorts money as well as keep them safe and sane!
Discount promotions have never been an issue for me as I am not money hungry. Discounts came out of Atlantic fee never the ladies so it was a win-win for everyone
Atlantic was able to stand out for all the right reasons but it was easier to do back then as there were a lot less online sites.
Atlantic had its niche & it was successful. I was honest, transparent and straightforward. I treated ladies and gents with respect and represented primarily part time ladies who were smart & fun.
From a brand perspective, Atlantic was different
All the ladies were individual Escort brands within the Atlantic Brand so it was Carla Minx @ Atlantic. Rather than having each lady as a solo brand of her own, it was working together was what kept the Atlantic brand strong
If girls changed agencies I would often see them promoted with the Atlantic name ie Formerly Carla Minx @ Atlantic
I also created a website named PureBrit.co.uk that was British escorts only. The site had both Atlantic escorts and independent escorts (similar style to what I am doing now with AsiaEscortTours.com)
Some current Atlantic clients have been booking with me since the beginning and some I have known 10 years or more and some of the girls have been working with me on & off for over 5 years
Nowadays many escorts are clever as f*ck, many are part time and the industry is so much more diverse. So creating a niche brand is a little more difficult than having some tech skills and being honest lol
Create your Escort Brand
I remember when Lucie Bee started working with me. I asked her what she did with her time in real life. She said she did Cosplay (I had no idea what that was so I had to google) and that’s how her nerd cosplay porn star brand was born. It was a unique niche that truly got her noticed
I have worked with a couple of memorable heavily tattooed Escorts; Jasmine Eve & Evelyn May. Often ladies would remove their tattoos from photos but instead, we focused the Escort Brand on the Tattoos; they were promoted as Tattoo Models
Off the top of my head; Some of the stand out Australian ladies I can think of are Petite Nymphet – A great unique brand. I love Vivienne Black’s VIP luxury Branding. Phoenix Chase Tattoo Edgy coolness. I also love what Lucy Price does, kinky naughty, friendly & Piper Jackson, super positive, smiley and always happy
That’s how I see these ladies Escort brands anyways. I am sorry ladies if I got it wrong?
For me, these ladies stand out as being cohesive brands; they promote themselves in a way that shows us who you will meet when you book a meeting
I also love what JohnOh is doing with his YouTube Videos – It makes you forget that there are other male escorts out there because JohnOh stands out in my mind
That’s what a brand does – It makes us think of that person or website when we are looking for something and we generally use google or social media search to find them
Push & promote your Brand
Like most ladies, I love shoes. If am wanting to find shoes on the internet I usually check my favourite brands first (Manolo Blahnik, Sophia Webster and Chanel). I may also look at my favourite stores, net-a-porter, Harrods, Bergdorf Goodman
If I was less brand loyal and just wanted to find a shoe shop I may try ‘shoestore near me’ or ‘shoe store near me’
Just as brand is important for shoes, Escort brand is also very important for all Escorts. A niche Escort brand is where you can really stand in a sea of many. According to this article in The Business Insider there was 40-42 million sexworkers in 2012
Sure some services are more popular than others but sexual services are not the only reason clients are looking
Whilst you see some Escorts offering PSE services and even some offering BBFS but not all clients are looking for those services. Some just want a kiss and a cuddle and some may only be looking for a dinner or social companion without any sexual services at all.
There is a lovely young woman I see on twitter who offers a cuddling service in Adelaide
There are many clients looking for ladies offering all sexual contact with protection as they are concerned with taking home a nasty surprise.
If you are a CBJ or PSE girl who swallows, make it be known so that clients who are looking for you, can find you
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